Foodinhands Community has started growing from February 2016. Deo Cardi Nathanael and Yessica Angkawijaya are the co-founder of this community. We build this community because we both love to eat, but we cannot take photo in professional way due to lack of photography skills. Then, when we scroll through Instagram, many people take a photo of food in their hands including us. Therefore, we create a community for this kind of people who wants to take a photo of their food in simple way. Foodinhands instagram feed is basically compilation of photo of food in hands. But, we consider the direction of hands. We also use black and white theme as the background for the matter of simplicity.
As time goes on, people start to notice about Foodinhands community. They start to tag our Instagram @foodinhands and also use our hashtags #foodinhands. The community grows bigger and bigger across Indonesia especially Jakarta and other people from overseas like Singapore, Malaysia, Vietnam, Thailand and other countries also contribute in this community. We didn’t expect this huge enthusiasm, but we are excited to grow this community more after we see the rapid growth of this community. Now, we have some curators and community manager from some cities in Indonesia to grow the community for each cities.
Nowadays, people has become dependent with social media. They open social media to find out what they want to eat, what is the newest restaurant or look for food recommendations. Therefore, we create a platform which connects cafe/restaurant owners or food brands to manage their branding and marketing by providing some services that will be helpful for them. That is why we create Foodinstory.
Foodinstory is the answer for every F&B Industry biggest problem. Foodinstory is a media where client in food industry will meet foodblogger, food community, photographer, videographer, content creator, f&b consultant, social media management, and food media so they can penetrate and survive in the food industry. Why Foodinstory? We have our community & our partners. What we do? Our community will help to adverise your f&b brand to our Foodinhands Community based, and Our Partners will help making and managing your marketing campaign content by connecting to our partners.